Thrive Fitness Membership Drive
Used motivational content and targeted placement to driven sign-ups for a premium gym location among nearby residents.
Measurable Performance Results
!The Challenge
A premium boutique fitness studio needed to recruit 150+ annual members for its newly opened facility without burning budget on broad social media ads that attracted leads outside its commutable 3km zone.
✓The Hype Loop Solution
Thrive Fitness partnered with The Hype Loop to run high-energy workout video teasers across 28 screens situated in residential elevators and adjacent corporate hubs within walking distance of the gym. An on-screen QR code unlocked a complimentary 3-day guest trial pass.
“When residents stepped into their building elevators every morning and evening, our fitness community was right in front of them. The sign-up rate was unprecedented.”
Key Campaign Outcomes
- Exceeded recruitment targets by converting 185 annual memberships within 30 days.
- Recorded 430+ guest pass downloads directly scanned from residential elevator displays.
- Generated 1.18 million impressions at an effective CPM under ₹75.
- Achieved a 5.1x return on total outdoor advertising spend.
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