McDonald’s App Promotion
Dynamic creative campaign across high-traffic business districts and shopping centers to drive lunch-time app orders and offer redemptions.
Measurable Performance Results
!The Challenge
Driving mobile app downloads and lunch-hour meal orders from busy tech park employees who are constantly exposed to online ad clutter and frequently ignore standard push notifications.
✓The Hype Loop Solution
The Hype Loop deployed dayparted campaign scheduling across 30+ large-format displays in top IT corporate towers and adjacent mall common areas. Between 11:30 AM and 2:00 PM, screens automatically switched to high-appetite lunch meal deals featuring instant app-order QR codes.
“Dayparted digital displays in corporate tech corridors caught professionals right when hunger strikes. The ROI on lunch-time orders exceeded our benchmarks.”
Key Campaign Outcomes
- Achieved a 52% uplift in weekday app delivery orders from targeted corporate tech parks.
- Delivered 3.5 million impressions during high-dwell lunchtime and evening commute periods.
- Acquired over 4,100 new verified app users directly attributed to on-screen QR scans.
- Maintained consistent 480 plays per screen per day across major business hubs.
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