Sowbhagya Appliances Campaign
Promoted kitchen appliance products across premium residential communities in Chennai to increase local brand visibility and store visits.
Measurable Performance Results
!The Challenge
Sowbhagya wanted to drive immediate foot traffic to its local retail outlets in Chennai during a key festive cookware promotion. Traditional print flyers suffered from high wastage and low recall, while generic digital social ads struggled to reach concentrated neighborhood households located within a 3km radius of their retail showrooms.
✓The Hype Loop Solution
The Hype Loop deployed targeted digital video loop creatives across 53 premium screens in residential apartment lobbies and elevator banks located within 2–5km of Sowbhagya retail stores. High-contrast 15-second product demo spots played 360 times per day per screen during peak morning departure and evening return hours.
“Targeting residential elevator screens in neighborhoods closest to our stores brought genuine shoppers who mentioned seeing our ads that very morning. It completely changed our local store launch playbook.”
Key Campaign Outcomes
- Recorded a 40% measurable surge in showroom walk-ins within the first 10 days of screen rollout.
- Delivered 5.47 million verified proof-of-play ad impressions across high-income family audiences.
- Achieved a 94% ad recall rate verified through post-campaign neighborhood retail surveys.
- Lowered customer acquisition cost by 28% compared to previous print inserts and local billboards.
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