Hype Loop Festival Packages for Screen Advertising
Festival season is not just a time for celebration—it’s the most powerful window for brands to capture attention, influence buying decisions, and drive sales. From New Year to Pongal, consumers are already in a spending mindset, actively exploring new brands, offers, and experiences.
That’s exactly why smart brands increase their advertising spend during festival seasons—and why timing and placement matter more than ever.
In this blog, we’ll break down:
- Why festival season advertising works
- When brands should start advertising
- Why New Year & Pongal are high-impact moments
- How indoor digital screens amplify festive campaigns
- And how you can leverage Hype Loop’s All Screens Festive Package to maximise visibility
Why Do Brands Spend More on Advertising During Festival Season?
Festival seasons trigger three powerful consumer behaviors:
1. Higher Purchase Intent
Consumers are mentally prepared to spend during festivals—on shopping, dining, travel, electronics, fashion, and services. Advertising during this time doesn’t create demand; it captures existing demand.
2. Emotional Connection
Festivals like New Year and Pongal are rooted in positivity, new beginnings, and family moments. Brands that show up during these moments build stronger emotional recall.
3. Increased Footfall in Physical Spaces
Malls, supermarkets, cafes, offices, residential communities, and transit zones see significantly higher foot traffic during festival periods—making offline visibility extremely valuable.
When Is the Right Time to Start Festival Advertising?
One of the biggest mistakes brands make is starting too late.
The Ideal Timeline:
- 2–3 weeks before the festival: Build awareness
- 1 week before: Reinforce offers and brand recall
- During the festival: Stay top-of-mind at high-footfall locations
Advertising early ensures your brand isn’t lost in the noise when everyone else goes live at the last minute.
Why New Year & Pongal Are Must-Advertise Festivals
🎆 New Year
- Symbolises fresh starts and new decisions
- Perfect for brand launches, rebranding, and new offers
- High engagement across shopping, fitness, education, finance, food & lifestyle
🌾 Pongal
- Deep cultural relevance, especially in South India
- Strong influence on local purchasing behaviour
- High community engagement in residential areas, malls, and retail zones
Advertising during both New Year and Pongal allows brands to maintain continuous visibility during an extended high-spending window.
Why Indoor Digital Screens Work Best During Festival Season
Unlike outdoor hoardings or online ads that can be skipped, indoor digital screens place your brand directly in front of consumers when they are already out, engaged, and ready to act.
With Hype Loop, your brand appears across:
- Malls & shopping complexes
- Cafes & restaurants
- Corporate offices
- Residential communities
- Gyms, salons, and high-dwell-time venues
This means repeated exposure across multiple locations, driving stronger recall and trust.
The Power of Advertising Across All Screens
Many advertisers limit themselves to a few locations. During festival season, that’s a missed opportunity.
Why “All Screens” Works:
- Maximises reach across multiple touchpoints
- Reinforces brand recall through repetition
- Covers consumers across different daily routines
- Delivers better ROI during high-demand periods
Festival advertising isn’t about being seen once—it’s about being seen everywhere it matters.
🎉 Hype Loop’s Special New Year & Pongal All Screens Festive Packages
To help brands maximize festive visibility, Hype Loop is introducing limited-time New Year & Pongal Festival Packages designed for different campaign scales—from local visibility to nationwide presence.
Below are our special festive offers (1-month validity):
🔹 Festival Starter Package – 10 Screens (1 Month)
Ideal for: Local brands, first-time advertisers, pilot campaigns
- 📺 Coverage: 10 premium indoor screens
- 📍 Locations: High-footfall venues
- ⏱ Duration: 1 month
Actual Price: ₹25,000
🎉 Festive Offer Price: ₹18,000
🔹 Festival Growth Package – 50 Screens (1 Month)
Ideal for: Growing brands, city-wide campaigns
- 📺 Coverage: 50 indoor screens
- 📍 Locations: Malls, cafes, offices & residential spaces
- ⏱ Duration: 1 month
Actual Price: ₹120,000
🎉 Festive Offer Price: ₹85,000
🔹 Festival Impact Package – 100 Screens (1 Month)
Ideal for: High-visibility festive campaigns
- 📺 Coverage: 100 indoor screens
- 📍 Locations: Multiple high-dwell-time venues
- ⏱ Duration: 1 month
Actual Price: ₹220,000
🎉 Festive Offer Price: ₹150,000
🇮🇳 Nationwide Festival Blast – All India Campaign
Ideal for: National brands & enterprises
- 📺 Coverage: 300+ screens across India
- 📍 Cities: Tier 1 & Tier 2 locations
- ⏱ Duration: 1 month
- 🔁 High-frequency festive rotations
Estimated Budget: Starting from ₹4,50,000 (customisable)
Why These Festival Packages Work
- Maximum visibility during peak spending season
- Better CPM compared to regular months
- Simple pricing with high ROI
- Perfect for New Year & Pongal momentum
🎯 Festive slots are limited due to high demand. Early bookings get priority placements.
Who Should Use This Festive Package?
- Retail & D2C brands
- Food & beverage chains
- Real estate & local businesses
- EdTech, FinTech & service brands
- Startups launching new offers or products
If your customers are stepping out during festivals, your brand should be visible where they are.
🚀Festival Season Is Not the Time to Stay Quiet
Brands that win during festival season are not the ones that advertise the most — but the ones that advertise at the right time, in the right places, with the right reach.
New Year and Pongal are moments when attention is high, spending intent is strong, and brand discovery is natural.
Don’t limit your festive presence to a few screens.
👉 Go big. Go festive. Go everywhere with Hype Loop.
🎯 Launch your New Year & Pongal campaign on all Hype Loop screens today
👉 Explore the Festive All Screens Package
👉 Reach high-intent audiences during peak festival season
👉 Book your campaign before festive slots fill up
