Terms & Conditions
Hype Loop is committed to fostering a healthy digital out-of-home advertising (DOOH) ecosystem that prioritizes trust, transparency, and user safety. Our comprehensive policies are designed to ensure a positive experience for users, advertisers, and publishers while also upholding legal and ethical standards. This help center serves as a guide to help you understand and adhere to Hype Loop’s advertising policies, which are crucial for creating effective and compliant DOOH ad campaigns.
Our DOOH advertising policies cover 4 broad areas:
- Prohibited content: Content you can’t advertise on the Hype Loop Network
- Prohibited practices: Things you can’t do if you want to advertise with us
- Restricted content and features: Content you can advertise, but with limitations
- Editorial and technical: Quality standards for your ads
We use human evaluation to ensure that ads comply with these policies. More complex, nuanced, or severe cases are often reviewed and evaluated by our specially trained experts.
We act on content that violates our policies. This may include rejecting violating ads, so they don’t serve, as well as suspending accounts for repeat or egregious violations. We take repeat violations of our policies seriously and continue to ban the offender’s account.
We will provide you with information on our decision for any policy violation enforcement actions we take. If one of your ads is rejected, you can fix that ad and resubmit it for review. You can also appeal an account suspension decision.
Prohibited content.
Counterfeit goods
Hype Loop prohibits the sale or promotion for sale of counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine product of the brand owner. This policy applies to the content of your ad and your website or app.
Dangerous products or services
We want to help keep people safe, so we don’t allow the promotion of some products or services that cause damage, harm, or injury.
Examples of dangerous content: Recreational drugs (chemical or herbal); psychoactive substances; equipment to facilitate drug use; weapons, ammunition, explosive materials, and fireworks; instructions for making explosives or other harmful products; tobacco products.
Enabling dishonest behavior
We value honesty and fairness, so we don’t allow the promotion of products or services that are designed to enable dishonest behavior.
Examples of products or services that enable dishonest behavior: Hacking software or instructions; services designed to artificially inflate ad or website traffic; fake documents; academic cheating services.
Inappropriate content
We value diversity and respect for others, and we strive to avoid offending users, so we don’t allow ads or destinations that display shocking content or promote hatred, intolerance, discrimination, or violence.
Examples of inappropriate or offensive content: bullying or intimidation of an individual or group, racial discrimination, hate group paraphernalia, graphic crime scene or accident images, cruelty to animals, murder, self-harm, extortion or blackmail, sale or trade of endangered species, ads using profane language.
Prohibited practices.
Abusing the ad network
We want ads across the Hype Loop Network to be useful, varied, relevant, and safe for users. We don’t allow advertisers to run ads, content, or destinations that attempt to trick or circumvent our ad review processes.
Examples of abuse of the ad network: promoting content that contains malware; “cloaking” or using other techniques to hide the true destination that users are directed to; “arbitrage” or promoting destinations for the sole or primary purpose of showing ads; promoting “bridge” or “gateway” destinations that are solely designed to send users elsewhere; advertising with the sole or primary intent of gaining public social network endorsements from the user; “gaming” or manipulating settings in an attempt to circumvent our policy review systems
Data collection and use
We want users to trust that information about them will be respected and handled with appropriate care. As such, our advertising partners should not misuse this information, nor collect it for unclear purposes or without appropriate disclosures or security measures.
Examples of user information that should be handled with care: full name; email address; mailing address; phone number; national identity, pension, social security, tax ID, health care, or driver’s license number; birth date or mother’s maiden name in addition to any of the above information; financial status; political affiliation; sexual orientation; race or ethnicity; religion.
Examples of irresponsible data collection & use: obtaining credit card information over a non-secure server, promotions that claim to know a user’s sexual orientation or financial status, violations of our policies.
Misrepresentation
We want users to trust the ads on our platform, so we strive to ensure ads are clear and honest and provide the information that users need to make informed decisions. We don’t allow ads or destinations that deceive users by excluding relevant product information or providing misleading information about products, services, or businesses.
Examples of misrepresentation: omitting or obscuring billing details such as how, what, and when users will be charged; omitting or obscuring charges associated with financial services such as interest rates, fees, and penalties; failing to display tax or licence numbers, contact information, or physical address where relevant; making offers that aren’t actually available; making misleading or unrealistic claims regarding weight loss or financial gain; collecting donations under false pretenses; “phishing” or falsely purporting to be a reputable company in order to get users to part with valuable personal or financial information=
Restricted content and features
The policies below cover content that is sometimes legally or culturally sensitive. Digital out-of-home advertising can be a powerful way to reach customers, but in sensitive areas, we also work hard to avoid showing these ads when and where they might be inappropriate.
For that reason, we allow the promotion of the content below, but on a limited basis. These promotions may not show to every user in every location, and advertisers may need to meet additional requirements before their ads are eligible to run. Note that not all ad products, features, or networks are able to support this restricted content. Further details can be found in the Policy Center.
Default Ads Treatment
Hype Loop is committed to delivering a safe and trustworthy ad experience for all users. That’s why we limit serving certain types of ad categories for users that aren’t signed in or users that our systems indicate are under 18.
Sexual content
Ads should respect user preferences and comply with legal regulations, so we don’t allow certain kinds of sexual content in ads and destinations. Some kinds of sexual content in ads and destinations are allowed only if they comply with the policies below and don’t target minors, but they will only show in limited scenarios based on user search queries, user age, and local laws where the ad is being served.
Examples of restricted sexual content: Visible genitalia and female breasts, hook-up dating, sex toys, strip clubs, sexually suggestive live chat, and models in sexualized poses.
Alcohol
We abide by local alcohol laws and industry standards, so we don’t allow certain kinds of alcohol-related advertising, both for alcohol and drinks that resemble alcohol. Some types of alcohol-related ads are allowed if they meet the policies below, don’t target minors, and target only countries that are explicitly allowed to show alcohol ads.
Examples of restricted alcoholic beverages: beer, wine, sake, spirits or hard alcohol, Champagne, fortified wine, non-alcoholic beer, non-alcoholic wine, and non-alcoholic distilled spirits
Copyrights
We abide by local copyright laws and protect the rights of copyright holders, so we don’t allow ads that are unauthorized to use copyrighted content.
Gambling and games
We support responsible gambling advertising and abide by local gambling laws and industry standards, so we don’t allow certain kinds of gambling-related advertising.
Examples of restricted gambling-related content: physical casinos; sites where users can bet on poker, bingo, roulette, or sports events; national or private lotteries; sports odds aggregator sites; sites offering bonus codes or promotional offers for gambling sites; online educational materials for casino-based games; sites offering “poker-for-fun” games; non-casino-based cash game sites.
Healthcare and medicines
We are dedicated to following advertising regulations for healthcare and medicine, so we expect that ads and destinations follow appropriate laws and industry standards. Some healthcare-related content can’t be advertised at all. Check local regulations for the areas you want to target.
Political content
We support responsible political advertising and expect all political ads and destinations to comply with local campaign and election laws for any areas they target. This policy includes legally mandated election “silence periods.”
Examples of political content: promotion of political parties or candidates, political issue advocacy
Financial services
We want users to have adequate information to make informed financial decisions. Our policies are designed to give users information to weigh the costs associated with financial products and services, and to protect users from harmful or deceitful practices. For the purposes of this policy, we consider financial products and services to be those related to the management, investment of money or including personalized advice.
When promoting financial products and services, you must comply with state and local regulations for any location that your ads target — for example, include specific disclosures required by local law. Advertisers are expected to do their own research on the local regulations for any location their ads target.
Trademarks
There are multiple factors that determine when trademarks can be used in ads. Along with the factors described in our Policy Center, these policies apply only when a trademark owner has submitted a valid complaint to Hype Loop.
Legal requirements
You’re always responsible for ensuring that you comply with all applicable laws and regulations, in addition to Hype Loop’s advertising policies, for all of the locations where your ads are showing.
Other restricted businesses
We restrict certain kinds of businesses from advertising with us to prevent users from being exploited, even if individual businesses appear to comply with our other policies. Based on our own continuous reviews, and feedback from users, regulators, and consumer protection authorities, we occasionally identify products or services that are prone to abuse. If we feel that certain kinds of businesses pose an unreasonable risk to user safety or user experience, then we may limit or stop related ads from running.
Restricted ad formats and features
Ad-serving protections for children and teens
It’s important that our advertising experience on Hype Loop is useful, informative, and above all, safe for all our users, and that includes children and teens, too.
Limited ad serving
To protect the integrity of our Hype Loop ecosystem, we limit impressions of ads that have a higher potential of causing abuse or a poor experience for our users. In these specific instances, only qualified advertisers will be able to serve ads without impression limits.
Editorial & technical requirements
We want to deliver ads that are engaging for users without being annoying or difficult to interact with, so we’ve developed editorial requirements to help keep your ads appealing to users. We’ve also specified technical requirements to help users and advertisers get the most out of the variety of ad formats we offer.
Editorial
In order to provide a quality user experience, Hype Loop requires that all ads, assets, and destinations meet high professional and editorial standards. We only allow ads that are clear, professional in appearance, and that lead users to content that is relevant and useful.
Examples of promotions that don’t meet these editorial and professional requirements:
overly generic ads that contain vague phrases such as “Buy products here”.
gimmicky use of words, numbers, letters, punctuation, or symbols such as FREE, f-r-e-e, and F₹€€!!
Technical requirements
To help us keep ads clear and functional, advertisers must meet our technical requirements.
Ad format requirements
In order to help you provide a quality user experience and deliver attractive, professional-looking ads, we only allow ads that comply with specific requirements for each ad format. Review the requirements for all ad formats that you’re using.
Note that we don’t allow non-family safe ads in image ads, video ads, and other non-text ad formats.
Competitive Ad Placement:
To ensure fair advertising practices and prevent conflicts of interest, we reserve the right to reject/move ads that are scheduled to run in direct competitors’ places. Advertisers are advised to avoid scheduling ads in places where direct competitors operate. In case an ad is scheduled in a competitor’s space, we will redirect it to a non-competitive space provider screen that meets the same criteria. This policy is designed to uphold fair competition and provide a conducive advertising environment for all parties involved.
REFUND POLICY:
Refunds for Hype Loop Advertisers, under AD LOOP INNOVATIONS PRIVATE LIMITED, are subjected to specific circumstances. Advertisers can withdraw their remaining balance from the Advertiser admin panel. Refunds typically take a month, quicker for credit card payments, and are credited back to the original payment method. We do not guarantee ad performance or return on investment and do not issue refunds for poor ad performance. Refunds may be considered for system bug-related issues affecting ad delivery, but not for issues with insights or reporting accuracy due to system bugs. Advertiser refunds are exclusively processed upon request to withdraw the remaining balance from their wallet, with refunds not initiated unless specifically requested by the advertiser for their remaining balance.